Why a Sustainable business model is important
Looking at a company’s business model is not new. The same goes for the sustainability of a company’s business model.
What is new then?
The new is that “all” counter parties in the society is focusing on this now and that the way we analyse this is more structured.
Ok, we have looked at this before and now there is focus on it and we have done good business for a long time without making a fuss about it. Do we really need this?
Well, as your counterparts will be more and more drawn into this and require this kind of information from you, you may as well share this kind of information now as be waiting and not choose the moment to do this job.
For instance, if you target to sell to official institutions today it is hard without a clear sustainability profile. The Millennial generation has a consumption awareness that is sharpened in this area compared to their parents. The web does make information flow quickly and can destroy your market in a couple of hours.
We suggest strongly that you are in front of this curve. This is happening now.